"Design" and "digital marketing" are entrepreneurial buzzwords, and you've probably heard they can help grow your business. But you've also caught yourself asking,
"What does that even mean?"
You're told to focus on your website, your newsletter, social media, your branding, automated marketing, diversified income, and UX design .... but let's be real. Most of those just sound like fluffy words, and you're not really sure what real issue they help with specifically.
You're more interested in solving problems.
- Like, which one of those words will bring in the most clients or sales? What specific strategies - design changes, marketing techniques, and offering updates - would work best for your business?
- How do you get there? What needs to be scheduled, outlined, created, launched and communicated to reach that goal?
- You want to know what you're getting, not in terms of deliverables, but in actual problems solved: you know, measurable results.
- And how those, ultimately, help you create the sort of business – and lifestyle – that you want. Because knowledge is more than power, it's freedom.
- Since you’re a small business, you don’t have the time or the resources to do this over and over again. You need a plan for the future, some tools, and a bit training to get it done.
If it’s worth doing, it’s worth doing right
Some designers just build websites and brands, which is great if you know what will fix your problem. But I’m a strategist as much as I am a designer. So instead of just creating a bunch of stuff without actually addressing your real business goals (more clients, more sales, more conversions), we’ll look at design, marketing, and your business processes as a system and create a plan for using them together.
You’ll be able to make the most impact with your investment, actually measure how you’re growing, and make marketing yourself an easy, sustainable option for the future.